Every organization often faces crisis situations when products are recalled /suspended, technologies fail, employees commit fraud/walk-out, suppliers are lost suddenly and disasters occur. Every crisis has the potential to damage a company’s profits and reputation leading to investor anxiety. As famously quoted by Mitroff, Shrivastava and Udwadia, effective crisis management is a never-ending process, not an event with a beginning and an end. And social media allows crisis to be publicized rapidly often to a company’s detriment.
We at REdge do not lose sight of the essential rule in any crisis: always show commitment to the safety and well being of your consumers. We work closely with our clients to respond in a calm, professional way. We understand that public perception affects consumer trust and investor confidence. We carefully plan and quickly establish “who, what, when, where, and how” when a crisis strikes. We have served our clients in areas like:
- Earnings preannouncements
- Board Changes & Senior Management Changes
- Mergers, Acquisitions and Hostile takeovers
- Financial Restructuring
- Bankruptcy Filings